How do you get people invested in your ideas? This unit, we studied how to advertise and gain supporters for your business. For this Action Project, our was to create an Investment video in order to gain financial and emotional support. I hope you enjoy!
Investment Ask
In order to start off on the right foot and to do the most that we can to support our community, we are looking for an overall investment of $40,000.
Triple Bottom Line
As a company, we are committed to following the three principles of the Triple Bottom Line concept; people, planet and profit:
“UN Helps Fashion Industry Shift to Low Carbon.” UNFCCC.org, United Nations Framework Convention on Climate Change, 6 September 2019.
Investment Ask
In order to start off on the right foot and to do the most that we can to support our community, we are looking for an overall investment of $40,000.
Triple Bottom Line
As a company, we are committed to following the three principles of the Triple Bottom Line concept; people, planet and profit:
People: We will be paying our workers a living wage, starting at $13/hour, and increasing with inflation and possible promotions or bonuses. We are committed to supporting our local community by hosting events such as open mics, hosting bands or singers, and by becoming a go-to place in the neighborhood where LGBT people, especially young adults, feel safe and comfortable.
Planet: The clothing industry is a large contributor to the world’s pollution. About 20% of the world’s water pollution stems from apparel making, and the amount of water used to make one cotton shirt (2,700 liters) is enough drinking water to sustain someone for two and a half years. By only selling second-hand and responsibly-sourced apparel, we will be cutting down on the stress to the environment,.
Profit: The resale and second-hand clothing markets are quickly growing. In 2018, 56 million women bought second-hand products, up from an estimated 44 million women in 2017. As shoppers become more environmentally and socially conscious, they are more open to seeking out shops and stores that provide products that benefit both the earth and the community, leading this to be a open and willing market.
SDGs
One of our goals with this business is to make sure that it relates and supports at least one of the SDGs, the Sustainable Development Goals, which are a set of goals created by the United Nations to create a safer world for everyone.
SDGs
One of our goals with this business is to make sure that it relates and supports at least one of the SDGs, the Sustainable Development Goals, which are a set of goals created by the United Nations to create a safer world for everyone.
8: Decent Work and Economic Growth
The current minimum wage in the United States, $7.25 per hour, is woefully underneath what it currently costs to live. Estimates of what a living wage should be vary, but the general consensus is at about $10 or more. People working minimum wage often are working two or three jobs at once, especially parents, who need about $15 per hour to support just one child. And the job environment is much worse for previously incarcerated people, who are unemployed at a rate of 27%, much higher than the national average of of less than 5%, and even higher than job rates during the Great Depression. Triangle Exchange is committed to supporting these people, who are most often incarcerated for nonviolent, low-level drug related crimes and are disproportionately young black and brown people.
The current minimum wage in the United States, $7.25 per hour, is woefully underneath what it currently costs to live. Estimates of what a living wage should be vary, but the general consensus is at about $10 or more. People working minimum wage often are working two or three jobs at once, especially parents, who need about $15 per hour to support just one child. And the job environment is much worse for previously incarcerated people, who are unemployed at a rate of 27%, much higher than the national average of of less than 5%, and even higher than job rates during the Great Depression. Triangle Exchange is committed to supporting these people, who are most often incarcerated for nonviolent, low-level drug related crimes and are disproportionately young black and brown people.
12: Responsible Consumption and Production
The current apparel industry is one of the biggest contributors to global carbon emissions, with over 10% of the total coming directly from the production of clothing. About 20% of wastewater is produced from the apparel industry and more than 85% of these clothes end up in landfills or are incinerated within 10 years after purchasing. To create just one pair of jeans, it requires about 10,000 liters of water. Anytime a piece of clothing is reused, the amount of waste is reduced to pretty much zero. The only new pieces of clothing that Triangle Exchange will be selling are transitional apparel items, and these will only be sourced from responsible companies like gcb2, who use recycled materials and organic fabric.
Reflection
Though this business plan and company are not real, the amount of personal impact these projects have had on me is something that will stick with me for a long time. Being able to support my community (even in a pretend business) and do research into how much still needs to be done really helped me get more perspective. Besides the personal content of the project, I learned a lot about how to format and write a compelling business plan and how to convince people that you are trustworthy enough for a large investment. In this project, I decided to keep the investment ask out of the video. Because of the content of the video, I wanted to keep money out of it. This business idea is not really about the money for me. It’s about providing a valuable service for the people who need it.
Works Cited
The current apparel industry is one of the biggest contributors to global carbon emissions, with over 10% of the total coming directly from the production of clothing. About 20% of wastewater is produced from the apparel industry and more than 85% of these clothes end up in landfills or are incinerated within 10 years after purchasing. To create just one pair of jeans, it requires about 10,000 liters of water. Anytime a piece of clothing is reused, the amount of waste is reduced to pretty much zero. The only new pieces of clothing that Triangle Exchange will be selling are transitional apparel items, and these will only be sourced from responsible companies like gcb2, who use recycled materials and organic fabric.
Reflection
Though this business plan and company are not real, the amount of personal impact these projects have had on me is something that will stick with me for a long time. Being able to support my community (even in a pretend business) and do research into how much still needs to be done really helped me get more perspective. Besides the personal content of the project, I learned a lot about how to format and write a compelling business plan and how to convince people that you are trustworthy enough for a large investment. In this project, I decided to keep the investment ask out of the video. Because of the content of the video, I wanted to keep money out of it. This business idea is not really about the money for me. It’s about providing a valuable service for the people who need it.
Works Cited
Burns, Crosby. “The Gay and Transgender Wage Gap.” AmericanProgress.org, The Center for American Progress, 12 April 2012.
Couloute, Lucius and Daniel Kopt. “Out of Prison and Out of Work: Unemployment among Formerly Incarcerated People.” PrisonPolicy.org, The Prison Policy Initiative, July 2018.
Drew, Deborah, and Genevieve Yehounme. “The Apparel Industry's Environmental Impact in 6 Graphics.” WRI.org, World Resources Institute.
Kurtz, Annalyn, Yellin Tel and Will Houp. “US minimum wage by Year.” CNN Business, Cable News Network. April 9, 2019.
“New Arrival.” Vertigga.com, Wilde Vertigga.
“New Arrival.” Vertigga.com, Wilde Vertigga.
Reinhart, James. “2019 Fashion Resale Market and Trend Report.” ThredUP.com, ThreadUp.
“SHOP.” Cilium, Cilium Apparel.
“Shop.” OneDNA, One DNA.
“SHOP.” Cilium, Cilium Apparel.
“Shop.” OneDNA, One DNA.
Audio and Visual Clips
MDS. "Audrey Poster." 28 May 2019.
MDS. "Cece Poster." 28 May 2019.
MDS. "Gimena Poster." 28 May 2019.
MDS. "Isabella Poster." 28 May 2019.
MDS. "Miguel Poster." 28 May 2019.
MDS. "Sharon Poster." 28 May 2019.
MDS. "Audrey Poster." 28 May 2019.
MDS. "Cece Poster." 28 May 2019.
MDS. "Gimena Poster." 28 May 2019.
MDS. "Isabella Poster." 28 May 2019.
MDS. "Miguel Poster." 28 May 2019.
MDS. "Sharon Poster." 28 May 2019.
MDS. "Tais Poster." 28 May 2019.
MDS, ScreenCastify. "Cilium Clip." 27 May 2019.
MDS, ScreenCastify. "One DNA Clip." 27 May 2019.
MDS, ScreenCastify."Vertigga Clip." 27 May 2019.
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